At PAIGE, Caylen drove the growth of the Men’s brand, amplifying its presence reaching new heights. He led dynamic cross-platform campaigns, seasonal product launches, built connections with high profile publications, and created the PAIGE Athlete Ambassador Program, sparking a 30% surge in male audience engagement across Instagram and Meta. With a focus on genuine connections, Caylen helped craft the Men’s collection into the multifacated brand it is today.
Role: Men’s Marketing & PR Manager
Responsibilities: Marketing Strategies, Promotional Launches, Collegiate/Athlete Management, Public Relations, Press Releases, Content Strategy, Project Management, Social Media Strategy, Consumer Journey, Management, Team Leadership.
Additional information available upon request.
ICON Collection
Led GTM strategy for PAIGE Men's ICON Collection, bringing together athlete partnerships, paid media, PR, retail, and social into a single launch plan. The campaign dove deep into materials and craftsmanship, and helped establish a repeatable blueprint for future product launches while driving strong awareness and commercial performance.
Athlete Ambassador Program
Built and led PAIGE Men's first Athlete Ambassador Program, partnering with professional athletes across the NBA, NFL, MLB, and beyond to grow brand awareness and connect with new audiences. I oversaw strategy, talent relationships, and integrated campaign execution across PR, social, and retail marketing.
Campaign
Various Seasons
Year
2022-2024
Responsibility
Lead Marketing/PR
The Utilitarian Series
Developed the launch strategy for PAIGE Men's Utilitarian Series, positioning the collection around versatility, craftsmanship, and everyday wearability. The campaign combined editorial storytelling, digital content, PR, and retail marketing to introduce the new product line in a way that felt elevated yet accessible.