At Ayzenberg Group, Caylen crafted global campaigns that put Oculus Rift on the center stage. As Sr. Global Planner, he led integrated strategies for Oculus (Meta), building immersive experiences from The Game Awards, Comic-Con activations, to digital-first campaigns across major gaming publishers. Caylen's approach was all about blending strategy with storytelling to make an impact worldwide.
Role: Sr. Global Planner, Media
Responsibilities: Go-To-Market Strategy, Digital Media, Digital Planning, 360 Campaign Launches, Custom Live Integrations, Content Strategy, Management, Team Leadership.
Additional information available upon request.
Step Into Rift
Led media strategy and execution for the global launch of Oculus Rift's inaugural "Step Into Rift" campaign, helping scale the program across 23 international markets. I partnered closely with creative and account teams to develop an integrated media approach that introduced virtual reality to mainstream audiences and maximized campaign reach and performance.