While at Anomaly, Caylen specialized in designing consumer audience journeys and go-to-market strategies that truly resonated. As Sr. Communications Strategist, he crafted data-driven campaigns, guiding brands through cultural tentpole events to maximize awareness and built lasting connections. Caylen’s work focused on creating seamless, impactful paths from first impression to brand loyalty.
Role: Sr. Communications Strategist (Freelance)
Responsibilities: Audience Research, Consumer Journey Strategy, Go-To-Market Strategy, Channel Marketing Strategy, Copy Writing, Creative Briefs.
Additional information available upon request.
Go No Strings
Supported strategy for Beats by Dre's "Got No Strings" campaign, helping define audience segments and cultural insights behind the launch of Beats X wireless earphones. The work informed how the campaign connected with consumers through a story centered on freedom, movement, and self-expression.
YouTube TV
Contributed to the global launch strategy for YouTube TV, helping develop audience segmentation and go-to-market recommendations across North America and EMEA. The work focused on identifying growth opportunities and positioning the service for audiences looking for a more flexible way to watch television.
Client
Google
Year
2016, Fall
Responsibility
Comms Strategist
Press
N/A
GSuite (Google For Work)
Supported strategic planning for Google's GSuite campaign, helping translate product capabilities into simple, human-centered messaging for modern workplaces. The campaign highlighted how Google's collaborative tools make it easier for teams to create, connect, and work together from anywhere.