At Wieden+Kennedy, Caylen sharpened his approach to media planning that made brands challenge themselves to seen unconventional approaches. As Integrated Media Planner, he developed go-to-market strategies for domestic and global clients, creating consumer journeys that connected brands with audiences they didn’t know they had. With each launch, Caylen focused on maximizing impact and connecting brands to culture.
Role: Integrated Media Planner
Responsibilities: Media Planning, Media Strategy, Digital Media, Media Partnerships, Audience Research, Client Presentations, Brand Management.
Additional information available upon request.
Action Bronson x The Division
Developed the media strategy for Ubisoft's launch of The Division, identifying Action Bronson as a culturally relevant partner to authentically connect the game with lifestyle and gaming audiences. The campaign blended entertainment, gaming, and editorial content to expand reach beyond traditional media channels.
A$AP Ferg x The Division
Led the media approach for a second key tentpole activation for The Division, leveraging A$AP Ferg's influence to reach relevant audiences through premium publisher partnerships. The strategy reinforced the game's relevance by meeting consumers where gaming, music, and street culture naturally intersected.
7 Wonders of Oregon
Supported media planning for Travel Oregon's "7 Wonders of Oregon" campaign, developing an audience-first strategy to inspire travel through immersive digital storytelling. The work focused on connecting outdoor enthusiasts with Oregon's diverse landscapes across paid and earned media channels.